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Bruce Crutcher

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As consumers we've become an impatient lot. We live in a world where "on-demand" is a part of our everyday lexicon. Whether it's our travel, our meals, or our money, we just want it now. This is the case with our television as well. Enter the hottest new product offering to be marketed by video service providers: Video-on-Demand (VOD.) Don't underestimate it - VOD is big business for the cable and telecom companies offering it. Use of VOD services is growing at an astounding pace. Cable companies use VOD as a weapon to thwart the advances of competitive satellite providers who lack the two-way communications infrastructures to provide true interactivity. And what a weapon it is - major deals with networks and studios are making compelling high-quality content available t... (more)